Money Was Going Out On Google Ads, But The Phone Wasn’t Ringing Enough To Justify It.

The Problem

Rhino Roofing was running Google Ads. Money was going out, but conversions weren’t turning into actual jobs.

The phone wasn't ringing consistently enough to justify the ad spend.

Their campaigns weren't optimized. Their landing page wasn't built for conversions. They were bleeding budget with minimal return.

They needed someone who could actually drive results.

The Solution

I rebuilt their entire Google Ads strategy from the ground up.

Campaign Optimization

  • Rebuilt their Search campaign with tighter targeting

  • Aggressive negative keyword filtering to eliminate wasted spend

  • Ad copy rewritten for job-ready buyers, not tire kickers

  • Daily spend controlled at $40 to maximize high-intent leads

Conversion-Focused Funnel

  • Custom landing page designed for one thing: phone calls

  • Optimized lead capture system

  • Streamlined path from click to conversion (this is where most contractors lose the sale)

Ongoing Management & Refinement

  • Active campaign monitoring and adjustment

  • Cost-per-conversion optimization

  • Quality control to maximize job conversions

The Results

What counts as a conversion: Phone calls from qualified prospects actively seeking roofing services. Not form fills. Not “just browsing” clicks. Actual job-ready leads.

The bottom line: Same conversion volume at half the cost.

The Tactical Advantage

Here's what most roofing companies don't realize: your competitors are running the exact same campaigns you are.

Same keywords. Same generic landing pages. Same "trusted local roofer" pitch.

I gave Rhino something their competition doesn't have.

When someone clicks their ad, they land on a page that immediately answers the question every prospect is asking: "Why should I call you instead of the three other roofers I'm comparing?"

Most contractors lose the sale before the first ring. Rhino doesn't.

(Want to know the exact framework I used? Book a call and I'll walk you through it.)

What This Means For You

If you're running Google Ads and your cost per lead keeps climbing, the problem isn't the platform.

It's the system.

Rhino's results aren't lucky. They're replicable.

The same framework that cut their cost per job in half can work in your market. Different vertical, same principles.

Next Steps

Book a 30-minute strategy call and I'll show you exactly where your campaigns are losing money and how to fix it.

No pressure. No obligation. Just a results-focused conversation.